CEPI welcomes the European Audiovisual Observatory study on Cirulation and availability of Films
CEPI, together with key stakeholders in the film and audiovisual creation, production and distribution welcomed the findings of the latest European Audiovisual Observatory (EAO) study on the “Circulation of European films on VOD and in cinemas”
The circulation of non-national European audiovisual content offline and online in Europe has seen exponential development according to the data from the European Audiovisual Observatory.
The following EAO findings are particularly relevant:
• European audiences have access to over 8 500 European films on VOD in their countries on average. Of these, 82% (~7000) originate in other European countries. This confirms that the increase in European non-national online distribution services operating outside their country of establishment in the EU-27 has now reached a point where any potential demand for European non-national titles is well-met through the diversity of titles and services on offer in-territory.
• VOD roll-out increased by 71% the availability of European non-national films. Of these, 63% of films were available in more than 10 countries on VOD, 31% in 3 to 9 countries, and only 6% were available in 1 or 2 countries.
• 60% of all EU content available on TVOD services is EU non-national. For SVOD services, the share of EU non-national content among all EU content is 76%.
This positive market development has materialized thanks to the current EU legal framework whereby audiovisual content services are outside the scope of the EU Geo-blocking Regulation. The EU legal framework thus remains fit for purpose and EU legislators should refrain from undermining the very fundamentals that have allowed for this growth in availability and circulation to the benefit of European consumers and of a sustainable audiovisual sector in Europe going forward.